4-in-1 Makeup Brush

Lelia Kashani Manshoory is on a mission to make beauty less routine. When she couldn't find products that saved her time, space, and money, Leila decided to make them herself, and founded Alleyoop to create beauty essentials that serve a real purpose, speed things up, and simplify life.

Alleyoop worked hard for their B Corp certification, proudly joining a global movement that's using business as a force for good. Leila and the Alleyoop team take everything into consideration to meet the strictest standards of sustainability, accountability, performance, and transparency. Their multifunctional products use fewer resources and are made and packaged with responsibly sourced and recycled materials. By partnering with CleanHub (an organization dedicated to keeping plastics out of ocean waters), Alleyoop has prevented more than 21,000 pounds of plastic, or more than 200,000 plastic bottles, from winding up in our oceans—and that's positively beautiful.